got geoint?

Small businesses are often them most nimble when it comes to embracing social media and geo-location services. By not being tied down by corporate approval processes, small businesses can easily tap into the power of these new resources to retain and grow their customer bases. The NY Times today ran a story about how Pacific Catch, a chain of three seafood restaurants in the Bay Area, is doing just this. A few months ago, the restaurant adopted Foursquare, the geolocation service that allows customers to claim special offers and earn badges by “checking in” to certain locations. When people used the Foursquare application within a few blocks of the restaurant, a special offer popped up on their mobile phones: check in five times and earn a free shrimp ceviche or a Hawaiian poke. Another special rewarded customers who checked in on Foursquare with a free side of sweet potato fries. Such offers have helped lure new customers: more than 1,400 people have checked in at Pacific Catch more than 2,800 times. See small business GEOINT. It works! Read more here.

Tags: Four Square, Foursquare, Geo-location, geo-location services, GEOINT, geospatial intelligence, GIS, United States Geospatial Intelligence, USGIF