Article Entry
07 Oct 2010
Comments:0
Geo-Location and Small Business: It Really Enhances Sales Growth
Added by USGIF Category: Daily Intelligence Brief, General

Small businesses are often them most nimble when it comes to embracing social media and geo-location services. By not being tied down by corporate approval processes, small businesses can easily tap into the power of these new resources to retain and grow their customer bases. The NY Times today ran a story about how Pacific Catch, a chain of three seafood restaurants in the Bay Area, is doing just this. A few months ago, the restaurant adopted Foursquare, the geolocation service that allows customers to claim special offers and earn badges by “checking in” to certain locations. When people used the Foursquare application within a few blocks of the restaurant, a special offer popped up on their mobile phones: check in five times and earn a free shrimp ceviche or a Hawaiian poke. Another special rewarded customers who checked in on Foursquare with a free side of sweet potato fries. Such offers have helped lure new customers: more than 1,400 people have checked in at Pacific Catch more than 2,800 times. See small business GEOINT. It works! Read more here.
Article Entry
27 May 2009
Comments:1
Wednesday GEOINT 2008 Video: Mr. Charles E. Allen, Former Under Secretary of Homeland Security for Intelligence and Analysis, Department of Homeland Security
Added by USGIF Category: Daily Intelligence Brief
Welcome once again to the Wednesday GEOINT 2008 Video post on got geoint? This week’s installment features a GEOINT 2008 keynote from a true intelligence leader, Mr. Charles E. Allen, Former Under Secretary of Homeland Security for Intelligence and Analysis, Department of Homeland Security (DHS). Mr. Allen talks about his vision for implementing intelligence and analysis for supporting the diverse national security threats that DHS faces on a daily basis. Scroll down to watch the video.








