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01 Dec 2010

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Wednesday News Round Up: Visa to Use Phone Location to Prevent Fraud; Gap’s New Ad Campaign with Foursquare; MapQuest Founder Interview

Added by Category: Daily Intelligence Brief, General


As our ever faithful know, every so often we like to do a mid-week news round up of things happening in the GEOINT world. Well, today, we have decided to focus on location-based business sector with stories about Foursquare, Yelp, MapQuest, as well as a story about Visa using a phone’s location to prevent credit card fraud. As we always say on Monday, fire up that second cup of coffee and read on! Happy Wednesday!

Visa to Use Your Phone’s Location to Prevent Credit Card Fraud
Sure, you like all the great benefits of having your phone know where you are. Looking up directions or local weather information becomes that much faster. But outside companies and agencies are equally delighted to have access to your location information–and not just to send you coupons. Increasingly, they’re going to be using that information for purposes that have nothing to do with your convenience and fancy. Some of those purposes you’ll like. Others you might not be so keen about. One you’ll probably be okay with was just announced by Visa Europe. The credit card company is going to start using information about the location of customers’ mobile phones to prevent credit card fraud. Read the full Fast Company article here.

Gap Wants You to “Add to Foursquare” in New Online Ad Campaign
Gap and Foursquare (foursquare)’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads. The ads — which are running on a wide variety of sites including Mashable, Gawker and Conde Nast properties — feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item. The ads are location-aware too; users will be able to associate the to-do with a nearby store and be reminded of it when they’re nearby and pull up “Places” within Foursquare. Gap will also be donating $1 for each add to Foursquare’s charity of choice — Camp Interactive — as part of the campaign. Read the full Mashable post here.

MapQuest Founder on the Past, Present and Future of Location Tech [INTERVIEW]
MapQuest.com launched in 1996 as an early pioneer of both location-based services and the interactive web — two fields that have since exploded. Barry Glick led the company as its CEO for eight years preceding its sale to AOL for a stock deal valued at $1.1 billion. Since then, he has served as partner or CEO to a number of location-based service companies including mobile GPS navigation company Webraska, real-time geospatial data company ObjectFX, and geo-encryption company GeoCodex. Read the full Mashable interview here.

Yelp Reveals Location-Based Check-Ins for Businesses
In a move that brings it directly into competition with Facebook and Foursquare, local search and reviews service Yelp has revealed a new location-based check-in service that will enable businesses to accurately reward shoppers with discounts. San Francisco-based Yelp is active in cities across North America and Europe, including cities in Ireland such as Dublin, Cork and Limerick. The company, which had last year been an acquisition target of Google, allows users to post reviews of businesses, as well as enabling businesses to showcase their offers on Yelp. Read the full Silicon Republic post here.

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